Marketing Review
Star Radio's Marketing Review with Cambridge Marketing Colleges. Listen back to the latest podcast here!
Marketing Review - Show 12
This season's final show comes from the 8th Digital Marketing Conference at the Imperial War Museum. Donald MacGregor (media.co.uk) explains how important recency is to improving search engine rankings. Adam Gray, author of 'Brilliant Social Media' ([email protected]), argues that we should continually trial what works in social media. Sophia Amin, Internet Advertising Bureau (iabuk.net) discusses 'omni-screening' - using multiple devises for the same task. Luke Brynley-Jones (oursocialtime.coms) recommends “cutting the boring” to find what is interesting to your customers about your product. Allistair Frost of the Keep Social Honest campaign (keepsocialhonest.co.uk) explains the toxic nature of “click farming” where companies pay for followers on twitter or likes on Facebook. Finally, Susannah Poulton of the UKTI discusses international web optimisation which means making your website ready for international business.
marketing-review-show-12.mp3 (41.65 MB, 29:47)
Marketing Review - Show 11
Harry MacDivitt, author of the Cambridge Marketing Handbook: Pricing Points (published Kogan Page, 2013), discusses value-based pricing. Andrew Hatcher describes the reasons for the rise of the Classic FM brand. Allison Thomes, cat.uk.com, returns to the show to discuss how to plan a PR campaign.
marketing-show-11-mixdown.mp3 (41.18 MB, 29:26)
Marketing Review - Show 10
Dr Mark Roberts of Tessella.com explains Big Data: what is it, how can marketers use it and how big is “big”? Kiran Kapur considers the data that underlines marketing decisions. Karl Meyer, author of the Cambridge Marketing Handbook: Distribution published by Kogan Page, discusses disintermediation, channel conflict and the role of marketing in distribution.
marketing-show-10-mixdown.mp3 (39.78 MB, 28:25)
Marketing Review - Show 9
Kim Spooner talks about marketing in education: schools, colleges, and vocational training. Andrew Hatcher of themapp.co.uk challenges marketers to "measure what they fear" and prove that marketing is effective. Nick Wake of Awaken Communications (www.awaken-comms.co.uk) returns to show to discuss his admiration for the Lego company.
marketing-review-9-mixdown.mp3 (41.00 MB, 29:19)
Marketing Review - Show 8
Nick Wake of Awaken Communications discussed marketing for Sports, Alan Ansted looks at how activists are using Social Media and Kiran Kapur looks at a key theme from the shows: knowing where your customers get their information from.
marketing-review-show-8-edit.mp3 (37.14 MB, 26:30)
Marketing Review - Show 7
Anne Godfrey, Chief Executive of the CIM, discusses the new CIM Certificate and Diploma qualifications. Neil Wilkins advises on practicalities of managing social media and the Rule of Thirds. Terry Nicklin recommends 3 free software tools: Mail Chimp, Sitebeam.net and Pipette.
marketing-review-show-7-mixdown.mp3 (36.45 MB, 26:00)
Marketing Review - Show 6
Anne Godfrey, Chief Executive of the Chartered Institute of Marketing (CIM) discusses her first 18 months at the Institute and the CIM's new Professional Standards for Marketers. Kieran Cooper returns to the show to explain how to do Email Marketing.
marketing-review-show-6-podcast.mp3 (33.17 MB, 23:37)
Marketing Review - Show 5
Terry Nicklin, author of the Stakeholder Marketing Handbook, explains the importance of marketing to stakeholders. Tony Wilson shares his expertise in High Technology Marketing. Dawn Southgate, Head of Knowledge at CIM, recommends some marketing magazines: The Economist, Campaign, London Business School's Business Strategy Review, and Wired.
marketing-review-show-5-podcast.mp3 (40.67 MB, 29:04)
Marketing Review - Show 4
Joining Kiran Kapur this week are Martin Talks, of martintalks.com and matomico.com, who advises on the best way to create content for digital marketing. Charles Nixon, Chairman of the Cambridge Marketing College, reviewed 3 websites for keeping up to date with marketing news: marketingcharts.com; onlinemarketing-trends.com; and Scoop.It. Finally, Kieran Cooper shares his expertise in Arts Marketing.
marketing-review-show-4-podcast.mp3 (50.18 MB, 35:59)
Marketing Review - Show 3
The third instalment of the marketing review features Dave Hopkins of the Intellectual Property Office (www.ipo.gov.uk). He recommended the IPO's online services at www.ipo.gov.uk/os.htm. Peter Fisk's reviewed these three books: (1) Insanely Simple: The Obsession that drives Apple's success by Ken Segall (2013 published Penguin) (2) Business Model Generation, a Handbook for Visionaries, Game Changers and Challengers by Alex Osterwalder (2010) (Wiley and Sons) (3) What's Yours is Mine by Rachel Botsman and Roo Rogers (2011 published Collins) Also Allison Thomas (aka CAT) gave an insight into the glamorous world of PR in the music industry (www.cat.uk.com)
marketing-review-3-podcast.mp3 (52.47 MB, 37:40)
Marketing Review - Show 2
Presented by Kiran Kapur, this week's show considers exporting and how businesses can use Social Media. Social Media expert Neil Wilkins of Vipermarketing [http://www.vmcg.co.uk/vipermarketing] gives hints and tips on how to do Social Media, and David Hill of Cocoda, a consultancy for specialist confectionery [http://www.cocoda.biz] discusses the joys of exporting luxury chocolates to Switzerland and Dubai.
marketing-review-show-2-podcast.mp3 (42.19 MB, 30:10)
Marketing Review - Show 1
The first Marketing Review with Cambridge Marketing Colleges presented by Kiran Kapur. In this show, Peter Fisk of GeniusWorks talked about his book Gamechangers, details at gamechangers.pro; Steve Bax of Baxinteraction discussed how to do online marketing; and Dawn Southgate, Head of Knowledge at the Chartered Institute of Marketing, recommended 3 books: (1) 15 Essential marketing masterclasses for your small business by Dee Blick (2013) published by Capstone and the CIM (2) Delivering effective social customer service: how to redefine the way you manage customer experience and your corporate reputation by Carolyn Blunt and Martin Hill-Wilson (2013) published by John Wiley and Sons (3) Hit Brands: How music builds value for the world’s smartest brands by Daniel M Jackson, Richard Jankovich and Eric Sheinkop (2013) published by Palgrave Macmillan.
marketing-review-show-1-podcast.mp3 (46.61 MB, 33:24)
